Why won't Ukrposhta's new identity replace service improvements?
In 2025, our company paid 7 million 100 thousand hryvnias for deliveries in Ukraine. Of these, Nova Poshta received 7 million hryvnias, and Ukrposhta received 100 thousand hryvnias.
Nova Poshta received 7 million hryvnias, and Ukrposhta received 100 thousand hryvnias.
In other words, we pay 98% of the money to Nova Poshta and 2% to Ukrposhta.
This is not an artificial imbalance or corruption — it is our reality.
I first noticed this crazy skew six years ago. I requested a meeting with Ukrposhta's top managers.
I said:
"Guys and girls, I want to give you 20,000 annual targeted deliveries of rehabilitation equipment for people with disabilities.
"We can't do that yet."
"Okay, then. How about I give you 10,000 deliveries from our warehouse in Kyiv through our network of stores across Ukraine?
"We can't do that yet."
- Okay, let me give you 100,000 online orders that go to post offices.
- Let's do it. But we don't have any post offices yet.
Six years have passed.
I am sincerely delighted by the news that Ukrposhta has obtained a pharmacy licence.
I am sincerely delighted by the news that Ukrposhta wants to become a bank.
But first and foremost, as a corporate client, I need Ukrposhta to provide the full range of logistics services that their main competitor easily covers.
I would be happy if, instead of a new identity, Ukrposhta finally provided high-quality last-mile delivery by car. It began to deliver large-sized cargo to specific addresses and placed its parcel terminals in the entrances of residential buildings.
As Nova Poshta did a long time ago.
I would be happy if Ukrposhta posed real competition to Nova Poshta's hegemony, because real competition leads not only to better quality, but also to better prices for us, the customers.
But instead of discussing Ukrposhta's breakthrough and dramatic increase in market share, we have a mess with the new logo.
For several years in a row, I have been making considerable efforts within my company to transfer part of the logistics costs from Nova Poshta to Ukrposhta, but all I have been able to do so far is to save 100,000 hryvnias per year out of 7 million hryvnias.
Damn, think about it.
140 people like me would mean an extra 1 billion in revenue for Ukrposhta. In revenue for the state.
And there are thousands of us.
I understand — with this logo, you wanted to make a splash! You rightly believe that with minimal costs, you got crazy press and heated discussion.
But for me, as an entrepreneur, the questions I have for you remain the same as they were six years ago.
Will I be able to give you the 100,000 online orders that Nova Poshta delivers to residential building post offices in 2026?
Will I be able to give you in 2026 the consolidated addressable shipments of goods that we send three times a week to our stores across Ukraine?
Will I be able to deliver 20,000 large-size goods to customers' homes in 2026?
Will the new logo help solve any of these issues?
Because I really want to support the state postal operator and give you my budget for logistics services throughout Ukraine in 2026.
Therefore
Instead of a new identity, find a better mechanism to improve services and take market share from competitors.
Because with this logo or the previous one, the share of logistics services for my company from Ukrposhta remains within the margin of error.
Original source: Author's Facebook page
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