Donald Trump presented an exclusive line of perfumes
Scents are described as "a call to fight in a bottle" and are positioned as luxurious, limited-edition products created around the image and legacy of Trump, Newsweek reports.
The launch was announced in an official product statement, which Trump himself confirmed in his post on the Truth Social platform. This is yet another example of products under the Trump brand appearing on the market.
The perfumes are already available for order, and the price of "Victory 47" is $249 per bottle. According to the official website, the fragrances embody themes of resilience, victory, strength, and confidence — with designs that include images of the president and symbolic gestures such as a raised fist or a gold statuette.
Fight Fight Fight — men's cologne. According to the website, this scent is created for "patriots who never give up," featuring "rich, expressive notes." Critics of the perfumes and users of Fragrantica note hints of cardamom, geranium, a fougère accord, and an overall woody, spicy, and aromatic character.
Fight Fight Fight — women's perfume. This women's fragrance is described as "inspiring" and intended for women "who embody strength and elegance, just like President Trump himself." The bottle, in white and gold, combines delicate floral notes with citrus, providing an elegant finish.
Victory 47 — men's cologne. This limited-edition cologne is positioned as a collectible item dedicated to "Trump's historic victory and the upcoming inauguration as the 47th president." The scent combines "rich masculine notes with a refined and lasting finish." The bottle is designed in the shape of a gold Trump statuette.
Victory 47 — women's perfume. Victory 47 perfume is supplied in a pink-gold statuette bottle and promises to convey "confidence, beauty, and unwavering determination." The fragrance is described as "sophisticated, delicately feminine."
On his Truth Social page, Donald Trump wrote: "Trump perfumes are here. They are called 'Victory 45–47' because they embody Victory, Strength, and Success — for men and women. Enjoy, have fun, and keep winning!"
Democratic Senator Mark Warner from Virginia criticized the perfumes: "Incredible. While his party votes overnight to strip millions of people of health insurance, Trump is selling perfumes. They probably smell like this bill — trash."
Democratic Congressman Brendan Boyle from Pennsylvania also expressed outrage, noting that "millions of Americans will soon lose health coverage because of Trump and his Republican puppets." "And what is our president doing? Selling his pathetic perfumes to line his pockets. How shameful," he wrote.