Apple is preparing three new Ultra devices: what is known about the premium line

Katerina Melnychenko
Katerina Melnychenko Deputy Editor-in-Chief
Apple is preparing three new Ultra devices: what is known about the premium line
Apple photo stock
Apple may unveil three new premium devices with the Ultra designation at once. These are the MacBook Ultra, the foldable iPhone Ultra, and the AirPods Ultra, as reported by Bloomberg journalist Mark Gurman.

This was reported by Bloomberg. Despite the release of the more

affordable MacBook Neo, Apple is gradually shifting its focus towards producing more expensive devices. This was reported by Bloomberg journalist Mark Gurman.

According to him, the MacBook with an OLED panel, which has been rumoured for a long time, may be released under the name MacBook Ultra. At the same time, it will occupy a separate place in the Apple lineup and will not replace the current Pro versions.

Gurman also noted that the upcoming foldable iPhone, which, according to preliminary data, will cost about $2,000, may also be designated Ultra. This device is expected to have a flexible display and a set of advanced technologies.

In addition, there has been renewed mention of AirPods Ultra, which have been rumoured before. According to available information, these headphones may feature cameras with computer vision support for the Visual Intelligence function.

This is expected to enable AirPods Ultra to recognise objects around the user. The owner of the device will reportedly be able to ask Siri questions about what is nearby.

Thus, according to Bloomberg, Apple may gradually form a separate premium Ultra line, which will include several new products at once.

 

Share tittle
Society
“I won this contest”: Kirkorov took credit for Bulgaria’s victory at Eurovision
Society

“I won this contest”: Kirkorov took credit for Bulgaria’s victory at Eurovision

Philip Kirkorov claimed that Bulgaria’s victory at Eurovision 2026 was allegedly down to him. The contest’s winner, DARA, publicly refuted his claims.

04.06.2026
Military service and return to duty: The State Bureau of Investigation has launched a simplified procedure
Society

Military service and return to duty: The State Bureau of Investigation has launched a simplified procedure

The State Bureau of Investigations has introduced an internal procedure for military personnel who have left their units without authorisation but wish to return to service. In the space of a month, more than 1,700 military personnel and their representatives have already approached the SBI.

04.06.2026
Billions for healthcare: are patients seeing the results?
Society

Billions for healthcare: are patients seeing the results?

In May, the National Health Service of Ukraine allocated over 16.1 billion hryvnias under the Medical Guarantees Programme; however, the financial reports raise questions about the actual accessibility of healthcare for patients.

04.06.2026
The Ministry of Health has revealed details of the controversial appointment of Dorosh: the post is not a civil service position
Society

The Ministry of Health has revealed details of the controversial appointment of Dorosh: the post is not a civil service position

In response to an enquiry from ThePublic, the Ministry of Health confirmed that Anna Dorosh had been appointed as an assistant to Minister Viktor Lyashko’s office, and that this position is not a civil service post.

04.06.2026
The mother of the Deputy Minister of Justice has bought a flat in a hotel in Bukovel
Society

The mother of the Deputy Minister of Justice has bought a flat in a hotel in Bukovel

The mother of Deputy Minister of Justice Yevhen Pikalo has become the owner of a property in the upmarket Glacier Premium Apartments in Bukovel.

04.06.2026