Apple strengthens its lead: the tech giant topped the global smartphone market in 2026

The US company Apple has taken first place in the global ranking of mobile device manufacturers for the first quarter of 2026.

This was reported by Reuters, citing an analytical report by Counterpoint Research.

The iPhone manufacturer managed to increase its shipment volumes by 5% year-on-year.

The smartphone industry continues to suffer from an acute shortage of dynamic random-access memory (DRAM) and flash memory (NAND) chips, as well as other critical components, which is holding back production rates for many market players.

Brand loyalty and consistently high interest in new models have allowed Apple not only to maintain its position but also to outpace key competitors in the battle for industry dominance and expand its presence in the sector.

This figure demonstrates the resilience of the tech giant’s business model, even during periods of global turbulence.