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Google has topped the ranking of the world's most valuable brands, ahead of Apple

Google has topped the ranking of the world's most valuable brands, ahead of Apple

02 June 2026, 14:48

Google has topped the ranking of the world's most valuable brands, ahead of Apple — Google

The combined value of the world’s 100 most valuable brands has reached a record $13.1 trillion, thanks to the rapid development of artificial intelligence.

The combined value of the world’s 100 most valuable brands, as ranked by Kantar BrandZ Global 2026, has risen by 22% compared to last year, reaching a record $13.1 trillion.

This is reported by Kantar in its study, Kantar BrandZ Top 100 Most Valuable Global Brands 2026.

Google has once again topped the ranking, overtaking Apple and reclaiming the top spot after several years of its rival’s dominance. Google’s brand value has risen by 57% over the year, which analysts attribute to the successful monetisation of artificial intelligence-based solutions.

The so-called ‘trillion-dollar club’ of the world’s most valuable brands now includes Google, Apple, Microsoft and Amazon.

Artificial intelligence has become one of the main drivers of brand value growth worldwide. ChatGPT saw the most dynamic growth among the ranking’s participants, with its value increasing by 285%. Meanwhile, Claude became the most valuable new entrant on the list, taking 27th place.

The media and entertainment category added 40% to its value over the year. YouTube, TikTok and WeChat have the greatest influence on this segment, continuing to strengthen their positions in the global market.

Technology companies maintain absolute dominance in the ranking. Eight of the top ten positions are held by representatives of the technology sector. These include Google, Apple, Microsoft, NVIDIA, Facebook, Instagram, Tencent and Oracle.

The tech giants face competition from companies in the retail and food service sectors. Amazon and McDonald’s made it into the top ten. Meanwhile, Walmart, Costco and The Home Depot ranked 13th, 21st and 31st respectively.

In the financial sector, Visa and Mastercard took the top spots, entering the top twenty of the ranking. JPMorgan Chase became the most valuable banking brand, ranking 36th.

Among telecommunications companies, T-Mobile performed best, taking 18th place. The ranking also included AT&T, Verizon, China Mobile and Airtel.

Analysts note that the growing role of artificial intelligence, digital services and data processing platforms is increasingly determining the value of global brands and their positions in the global market.

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